From The President's Desk

Stunning New MBM CyberSet® Webcast for Allergy & Asthma Network Mothers of Asthmatics Saves Lives
Posted Nov 19, 2010 at 9:26pm by Steve Sulkin
MBM WEBCAST

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Allergy & Asthma Network Mothers of Asthmatics a non-profit organization dedicated to eliminating deaths and suffering caused by asthma, allergies and related conditions, recently launched an innovative program that pairs allergists with volunteers in 150 communities across the U.S. Volunteers involved in the Anaphylaxis Community Experts (ACEs) program, created in partnership with the American College of Allergy, Asthma & Immunology (ACAAI) and sponosred by Dey Pharma, LP, conduct educational sessions about anaphylaxis - a life-threatening allergic reaction. But before volunteers could help save lives in their communities, they needed training. 

AANMA's challenge: How to train an entire network of allergists and community volunteers scattered across the country?

AANMA President & Founder Nancy Sander turned to MBM Productions International to brainstorm ideas. First they considered an in person meeting of medical professionals from the 150 communities involved in the program. They abandoned this option though when they realized that such a meeting could cost $2-3,000 per person.

The solution: Webcasting. But AANMA and MBM agreed that they wanted something that went beyond ordinary Webcasting. The production would be much more than merely slides with a voice, a method that couldn't properly relay the complex information or engage the audience. Instead, AANMA opted for an interactive live video streaming Webcast from MBM Consortium studios, Answer Media. During the video Webcast the panel of experts engaged the audience face-to-face, answered live questions from the audience and even certified the viewers, ensuring that every ACEs volunteer is qualified to help conduct educational programs about anaphylaxis in their community

The result looked just like TV. The Webcast was shot on a virtual set known as a CyberSet®, and branded to the ACEs program. The video Webcast production was similar in cost to a simple slide-and-voice Webcast and 85% less than the cost of an in person meeting.

How do we know MBM's Streaming Video Webcast with AANMA was a success? The 150 participants asked more than 200 questions, a good indicator that they were engaged during the hour long broadcast.


To learn more about how to Webcast a meeting and how to create a Streaming Video Webcast such as this for your company or organization, visit MBMProductions.com.  Contact us to learn about how to Webcast in Chicago at MBM Consortium Company TV studios, Answers Media (the original home of The Oprah Show) or call upon MBM to Webcast from anywhere around the world using our crews located on every continent.


MBM  Productions International is a meeting planning company, an av production company and a communication company specializing in Pharmaceutical Webcasting, Financial and Insurance Webcasting, Healthcare Webcasting, Live Surgical Webcasting, Automotive Webcasting, Technology Industry Webcasting, and other industry specific Webcasting, as well as pharma meeting planning for in-person meetings and full service turn-key AV production. 
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Virtual Meetings and Streaming Video
Posted 2010-11-19T21:25:00.012-06:00 by Steve Sulkin
Power Your Meeting With a Brick
How MBM and VBrick are Creating a Brave New World in Meeting Planning and Webcasting by Thinking Like Broadcasters

When virtual meetings first came on the scene they were met with concVBrickern by some meeting planners who felt that they would jeopardize the in-person meeting business and by others who felt that all you needed for a virtual meeting was a slide and someone to narrate it.

Both viewpoints proved to be inaccurate.

Clearly, in-person human interaction will always be a part of our world, though it is certainly not the only form of communication that can be considered a meeting. The official definition of a meeting is 'an encounter.'  And that's why slides and a voice, only minimally served the needs of meeting planners, as the 'encounter' between two human beings doesn't happen very effectively when simply staring at a slide.

Enter true crisp HD interactive video.

Enter MBM Consortium company VBrick, creators of MBM's Webcast video streaming platform that finally brings the promise of video interactivity to the business of meetings and meeting planning.

MBM Consortium company VBrick Systems, Inc. has dominated the market of video streaming, becoming the nation's #1 IP video streamer. Their video network and their proprietary hardware manufactured in Wallingford, CT. with it's legendary security and reliability has attracted such notable clients as all four branches of the military, 104 of the 120 federal agencies, the Department of Defense and hundreds of corporations and educational institutions in 56 countries around the globe.

But a secure video streaming solution is only one-half the story. The other half is the content of the video Webcast itself.

The model for properly produced virtual meetings sits in every living room in the world - your TV.  If you think like a broadcaster, you'll produce great virtual meetings and Webcasts. There's no reason to accept anything less than the look of TV for your next virtual meeting or Webcast.

MBM Productions International combines the magic of Virtual CyberSets® to brand the look of a virtual meeting, and then sends that broadcast along VBrick's secure platform to produce the next generation in Virtual Meetings and Webcasts. Why take such care when producing a virtual meeting? To simply look great? Not at all!  It's done to be effective. And effectiveness is easily measured: simply count the number of questions received into the Webcast. A well produced Webcast should bring in dozens if not a hundred questions for each 100 viewers. And being effective means that your next virtual meeting will communicate your message, save you money and ensure that the funds you do have will be stretched to their maximum and available for when an in-person meeting is mandated.

WHAT MEETING PLANNERS CAN LEARN FROM TV
In the 1950's TV producers thought that creating a television show was the same as theater - simply stage a play and point a camera at it. That lead to shows like "The Honeymooners" where a static camera viewed static people acting on a static stage. TV producers quickly learned that 'moving pictures' were different than theater and today we have movies like Avatar and The Bourne series.

Compare the evolution of TV to Webcasting:  Meeting planners originally thought that producing a virtual meeting was like a live meeting. All you have to do is
point a static Webcam at a static person staring into their computer. Or more commonly have the presenter merely narrate a static slide (Webex style) and that would equal a meeting.

But that is now proving to be as misguided a notion as early TV.


The meeting planning industry is learning that virtual meetings are different than in-person meetings and that they demand true video production.  They understand that meetings don't yet have to look like the movie Avatar, but they must be more TV like to truly engage an audience. They are learning that to produce truly effective Virtual Meetings and Webcasts, meeting planners must think like a broadcaster.

Click the following link to take a behind the scenes tour of Virtual CyberSets® or
click here to watch a TV like broadcast. Visit MBMProductions.com to learn how to Webcast a meeting in Chicago from our TV studios (the original home of The Oprah Show) or from anywhere in the world, using MBM crews located on every continent  And visit MBMProductions.com to learn more about in-person meeting planning technology for Pharmaceutical, Healthcare, Financial, Automotive, Technology, Insurance, Manufacturing and other industries. 


MBM Productions International is a meeting planning company, an av production house and a communications company providing worldwide services to a vast array of global clients.
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What's the Difference Between a Green Screen and a Virtual Set? A lot!
Posted 2010-11-19T21:20:00.011-06:00 by Steve Sulkin
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Green Screen
or Virtual Set?


The most common phrase when one sees a Virtual Set is to say, "I've seen that, it's a green screen."  It's actually not a green screen.  Here's the important distinction:  A green screen is like the weather map, a person stands in front of a green screen, they are "keyed out" of the scene (meaning cut out from the green background - which is why the background is mono-chromatic in the first place), then in place of the green a new background is inserted, like a weather map. But it never feels like the person is in the weather map, just in front of it.


A Virtual Set uses the same green screen to cut out the people from the background, but that's where the similarity ends. With a Virtual Set a sophisticated CAD program is used to create a 3 dimensional environment, a room for instance, and the people are then placed inside that room, creating the illusion of true 3-dimensional reality. This is accomplished with the help of tracking computers that create a 3-dimensional grid in the room thus tracking each person's movement and filling in the virtual environment around them. MBM's Answers Media has the only 3 camera, high definition Virtual Set in America.


View a CyberSet® Broadcast or take a behind the scenes tour and learn how the magic is created. To learn more about how to Webcast a meeting and how to create a Streaming Video Webcast such as this for your company or organization, visit MBMProductions.com Contact us to learn about how to Webcast in Chicago at MBM Consortium Company TV studios, Answers Media (the original home of The Oprah Show) or call upon MBM to Webcast from anywhere around the world using our crews located on every continent.




MBM  Productions International is a meeting planning company, an av production company and a communication company specializing specializes in Pharmaceutical Webcasting, Financial and Insurance Webcasting, Healthcare Webcasting, Automotive Webcasting, Technology Industry Webcasting, and other industry specific Webcasting, as well as pharma meeting planning for in-person meetings and full service turn-key AV production.
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